Helping the Marbella Club to evolve its legendary brand
When a property like the Marbella Club has a firm sense of identity, our job is not to deconstruct nor reposition it, but rather, grow alongside it.
Our challenge was to present a 65-year-old property with a refreshed image, to continue attracting its traditional clientele, by presenting and updated property and a fresher photography for younger generations.
By renewing the photography, we wanted to showcase its essence through shots of the gardens, decoration and comfort, while keeping the hotel´s authenticity and spirit.
Considering the hotel’s fresher language and growth plan for the coming years, we paid special attention to the styling in each space.
We expanded the image bank with yet more natural photography being able to capture the hotel in a new light, still very much in tune with the hotel’s language.
We created imagery transmitting that home-away-from-home feeling that reflects the hotel’s barefoot luxury approach to its offering. By staying true to the natural colours of the hotel and respecting its soul and authenticity, we created lively product photography imagery with an added sense of warmth.