Shooting the first mock up room in Nobu Portman Square

Nobu Hotels was in the midst of opening its new establishment in the iconic Mayfair, London.
The aim of this project was to highlight the prestigious interior design Nobu hotels are known for.

Making Of

Nobu Portman Square was under construction when we were asked to photograph the property, having only one guest room available.
Our objective was for this single room to serve as the ultimate sales tool prior to the hotel’s opening. We worked throughout the construction phase to obtain various images from one room, styling every corner possible to focus on the characteristic personality traits of an oriental hotel in the very classic Mayfair neighborhood.

The Result

We delivered a collage set of images that met the needs of the various departments – reservations, marketing, sales and communications. We showcased the hotel’s Unique Selling Points by focusing on Nobu’s interior design.
The result, a curated collection of images perfectly aligned with the Nobu brand that created emotional connections.