Time for a new chapter in the story for this canal-facing, designer luxury hotel
Renowned Dutch architect, Marcel Wanders, had completely transformed this former public library, overlooking the Prince’s Canal, into a whimsical hotel with a modern take on Dutch history and culture.
The hotel had successfully played on the architect’s ‘Alice in Wonderland’ fairy-tale references, but five years after its opening it needed a new lease of life.
By focusing on the hotel’s competitive advantage, Wanders’ unique and fun artistic pieces found throughout the hotel, we photographed the hotel’s façade with various artistic scenes, in an effort to tell the hotel’s creative story with one single image.
We created an accompanying playful message in tune with the story line: ‘It is not a museum, it is the Andaz Amsterdam”. This would awaken the interest of artistically inclined guests, who are one of the hotel’s key target audiences.
The room interiors were already full of unique design pieces that we strategically rearranged to create a series of editorial-style photographs. Thanks to these close-up shots, we were able to evoke just how special and vibrant the guest rooms at the Andaz truly are.
We aligned our photographic style to the hotel’s strong designer identity providing a comprehensive set of images to the hotel. On the one hand, we created a series of highly creative photographs to accompany the more artistic fun side of the hotel. On the other, we photographed hotel interiors from new angles, breaking away from the more traditional static shots, adding vibrancy and forcing viewers to see things in a new light.