Nobu Takes Over Barcelona
With a world-renowned name, the hospitality segment of Nobu hotels had yet to settle in Spain. Ahead of Nobu Barcelona’s grand opening, we set out to highlight the hotel’s interior décor through the elements that transmitted calm and sensibility. Our aim was to help guests identify Nobu Barcelona with the chain’s characteristic style and choose the hotel because of the emotions provoked by our images.
After an analysis of the competition, we decided to launch the arrival of Nobu Hotels in Barcelona through one of their biggest strengths: the restaurant. We chose to shoot images that reflected the characters that bring life to Nobu by focusing on their distinct personality traits. We generated curiosity, one creative image at a time.
We arrived at a well-rounded toolkit of images that met all needs from the various departments – reservations, marketing, sales and communications – ahead of the opening. We showcased the hotel’s USPs by focusing on Nobu’s signature dishes, interior design and the colourful personalities behind the restaurant. The result, a serene set of images perfectly aligned with the Nobu spirit, yet full of life and movement.